įC: We forget that the iPhone wasn’t immediately embraced by everyone. Of course with the iPhone it was clear that that was a huge change, a category definer, but who would’ve thought to the degree that it. But it was clear it was changing things in an incredibly good way. With the iPod, before it came out, we didn’t really know that it would become as big. Even when we were idling from a revenue point of view–it was like $6 billion every year–those were some incredibly good years because you could begin to feel the pipeline getting better, and you could see it internally. During a January 10, 2018, conversation at the newly opened Apple Park (itself an impressive product launch), Apple CEO Tim Cook sat down with Fast Company to discuss the overarching philosophy behind Apple’s ever-evolving universe and what unites its ambitions and endeavors. These category-redefining products don’t just defy the adage that scale hampers agility and creativity–they obliterate it. Now, HomePod, first announced last June, offers a fresh take on the intelligent speaker.
After a year of whining about what the new iPhone might offer, most skeptics were blown away by the iPhone X, with its facial recognition, camera quality, bezel-to-bezel screen, and new user interface.
Developers embraced ARKit, Apple’s augmented-reality framework, like nothing since 2008’s App Store (which paid out $26.5 billion last year). For a company routinely slagged for not having had a hit since 2010’s iPad, Apple, which as of mid-January was valued at more than $900 billion, had a heckuva 2017: Its wireless AirPods became ubiquitous from Brooklyn to Boise, and can now be paired with the best-selling Apple Watch Series 3, which has GPS and cellular connectivity, for a meaningful, new consumer experience. The only things more impressive than Apple’s financial numbers are the products that generated them.
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